MM Memo 02.03.18

Articles include: Ways to secure millennial loyalty; Social impact trends that inspire us; and more.

6 Ways to Secure Millennial Loyalty by Creating Company Heart

According to Gallup, only 29 percent of Millennials are engaged at work (emotionally and behaviorally connected to their job and company), which is why about 60 percent of Millennials say they are open to a different job opportunity. This Millennial engagement epidemic and the turnover costs associated with it are costing the U.S. economy $30.5 billion annually. Read on to see 6 ways to secure Millennial loyalty by creating a thriving company culture.


Envestnet Partners with Investopedia to Launch Impact Investing Hub

The demand for impact investing products is growing, but many independent financial advisors do not utilize them for their clients. To bridge this gap, Envestnet has teamed up with Investopedia to create the new "Impact Investing Hub," which provides advisors and investors with educational content and actionable insights they need to begin meaningful conversations about impact investing.

Five Social Impact Trends That Inspire Us

For purpose-driven companies, these are interesting times. In fact, studies show that purpose is a number one driver behind business success. Brand perception, consumer loyalty, employee retention and stakeholder optimism are all tied to how a company acts on its purpose.

In our trust-starved world, this is even more important. According to Edelman’s recent 2018 Trust Barometer, trust is at an all-time low with 52 percent of the global general population saying traditional institutions of power are not trustworthy. But what was most interesting is that 64 percent of respondents said CEOs should take the lead on changing the world –  not governments or nonprofits. This onus on companies to evolve from a contributor of social impact to a leader in social impact is a critical theme in the five trends that most inspire us in 2018.

In other news -

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Marie Mae is expanding our corporate branded offerings!

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Please note our NEW corporate referral program. Please feel free to send this email to any business you feel would be interested in our services, and if they make a corporate purchase, we will send you a $25 Starbucks gift card for your help in spreading the word!