MM Memo 10.13.17

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Each week, we compile and summarize the top articles on corporate social impact, impact investing, and conscious capitalism from around the world, and deliver it to your inbox every Saturday morning for you to enjoy and digest.  

Feel free to shoot us an email with any feedback, insight, tips or suggestions. If you like what you are reading, we would love it if you would share it with your friends.


HEADS UP, CEOs — CORPORATE SOCIAL RESPONSIBILITY MAY GET YOU FIRED, STUDY FINDS

Investing in product safety, employee diversity and carbon footprint reduction are all examples of corporate social responsibility (CSR) that can result in high praise for a chief executive — or get them fired — according to new research from the University of Notre Dame. "If a CEO has invested in CSR and the firm performs poorly, they are much more likely to be dismissed," Hubbard says. "On the other hand, if they have invested in CSR and the firm performs well, they are less likely to be fired. This shows that CSR investments can be a double-edged sword — do well and they'll buffer you from dismissal, do poorly and you're more likely lose your job."

*Note: This is why here at Marie Mae, we place such an emphasis on approaching CSR from a business perspective. In order to be sustainable, CSR has to be done in a way that makes sense both for your business and your customers.


JEFF SKOLL ON SOCIAL ENTERPRISE

The first president of eBay explains why he believes both social enterprise and impact investing provide the best model to deal with global challenges.


ADVISORS USE IMPACT INVESTING TO MEET CLIENT GOALS

Deb Wetherby is the founder and CEO of Wetherby Asset Management, a leading wealth management firm with over $4.3 billion in assets under management located in San Francisco. Wetherby shared her insights on impact investing, a key focus for her firm, her clients, and her personal ethos in this recent interview. She talks about how impact investing increases their touch points with clients and brings additional depth to their relationships. This offering enables them to open up a larger conversation about their clients’ values and allows them to approach their goals from a more holistic perspective.


 
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CORPORATE SPOTLIGHT: GOOGLE

Google unveiled an initiative on Thursday to help train Americans for jobs in technology and committed to donating $1 billion over the next five years to nonprofits in education and professional training. The new program, Grow With Google, will create an online destination for job seekers to get training and professional certificates and for businesses to improve their web services. The company’s goal, executives said, is to allow anyone with an internet connection to become proficient with technology and prepare for a job in areas like information technology support and app development.


HOW CSR CAN ADVANCE GENDER EQUITY

In recent years, companies have increasingly focused their CSR efforts on creating opportunities for women and girls. This type of education and capacity building is important, but if a woman cannot take out a loan without her husband’s approval, managing household finances remains out of reach. There are several leading companies going beyond individual programs and considering the relationships and systemic factors that influence women’s ability to thrive and succeed. CSR programs that strive to create gender equity must be thoughtfully and intentionally developed to consider complex social, economic, cultural, and political nuances, such as household decision-making dynamics, gender roles, and access to resources. Click below for several examples of holistic and long-lasting solutions currently being executed by leading companies.


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INTRODUCING MARIE MAE'S LIVE WORKSHOPS

We are bridging the gap between business and social impact.

The Marie Mae workshop is a two-day intensive training course developed specifically for business owners and C-level executives. Offered once a month, the workshop assists companies in building out an integrated social impact strategy that aligns their business strategy as a whole. We help you identify where your business can uniquely make an impact in the marketplace and appeal to internal and external stakeholders. Utilizing the 5-part Marie Mae Method, we create an implementation plan for your business, and discover key metrics to track effectiveness.

Our next workshop is October 26-27. We would love for you to join us!


SPREAD THE WORD

Do you know any other modern day professionals that would find this briefing useful? If so, please feel free to share this, and have them sign up here.