MM Memo 10.20.17

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Each week, we compile and summarize the top articles on corporate social impact, impact investing, and conscious capitalism from around the world, and deliver it to your inbox every Saturday morning for you to enjoy and digest.  

Feel free to shoot us an email with any feedback, insight, tips or suggestions. If you like what you are reading, we would love it if you would share it with your friends.


YOU DON'T HAVE TO BE ALL THAT CORPORATE TO MAKE AN IMPACT WITH CORPORATE SOCIAL RESPONSIBILITY

Corporate social responsibility is often talked about only in the context of large enterprises. However, weaving social consciousness into your company’s fabric is possible -- and even advantageous -- at the small business level, as well. With the end user in mind, we know that millennials now have more buying power than any other generation. 87 percent of those consumers prefer to buy products from companies that have an environmental or social benefit.

Small businesses that aren’t looking to meet this consumer demand are missing an enormous opportunity that will only continue to grow. Mission-driven companies also report 30 percent higher levels of innovation and 40 percent higher levels of employee retention.


AMAZON HAS A CHANCE TO REDEFINE CORPORATE RESPONSIBILITY

Amazon’s search for a second headquarters presents the opportunity to take seriously the much-abused concept of corporate social responsibility. To be a good corporate citizen requires acting to protect the efficiency and fairness of the system that allows the company to prosper in the first place. True corporate social responsibility prohibits using political influence to undermine competition and erode legal equality. It means not soliciting favors that hurt rivals or offer advantages unavailable to those without connections. So Amazon has a choice. It can act as a responsible corporate citizen, viewing its headquarters search as a challenge to get cities thinking about how to create better environments for all sorts of enterprises. Or it can ignore ethics and go looking for handouts.


 
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AN UNLIKELY PARTNERSHIP BETWEEN MICROSOFT AND GREEN BAY PACKERS WILL BE A BIG WIN FOR WISCONSIN

Microsoft and the Green Bay Packers have teamed up to create a $10 million venture effort to spur innovation in the state.Through the partnership, called TitletownTech, Microsoft and the Packers will each contribute $5 million to the initiative to invest in Wisconsin startups, according to a statement from Microsoft on Thursday. The TitletownTech facility will be located next to the team's Lambeau Field and the program will offer an 18-week accelerator for firms, a lab to help existing businesses develop new technology, and a venture capital fund to help launch new companies.


IT TURNS OUT MEN AND WOMEN VIEW CSR QUITE DIFFERENTLY

According to Virginia-based CFA Institute, a non-profit that advocates for the highest possible ethics standards in the investment advisory profession, its membership’s view of corporate social responsibility is still evolving. Overall, almost three-quarters of the almost 1,600 survey respondents say they take CSR-related issues into account when making investment decisions. And two-thirds of those who say do not answered that they would if there were more client demand. But the CFA Institute noticed a Mars-Venus divide between how men and women in this profession view the value of CSR. Almost half, or 46 percent of the men surveyed, believed these issues were immaterial and offered any added value to their investment decisions, compared to only 18 percent of the women who participated in the study. And twice as many men as women were unsure if the consideration of CSR issues were consistent with their fiduciary duties.


5 INGREDIENTS TO MAKE YOUR NONPROFIT-CORPORATE PARTNERSHIP SUCCEED

Joining forces with organizations that have resources your organization doesn’t can yield exponential dividends. If you decide to embark on this kind of partnership, make sure you have senior management buy-in and ample resources to run it. Then, follow these five practices to increase your likelihood of success: a shared vision, define the partnership, monitor and evaluate, communicate, and be flexible. Read more about each at the link below.


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INTRODUCING MARIE MAE'S LIVE WORKSHOPS

We are bridging the gap between business and social impact.

The Marie Mae workshop is a two-day intensive training course developed specifically for business owners and C-level executives. Offered once a month, the workshop assists companies in building out an integrated social impact strategy that aligns their business strategy as a whole. We help you identify where your business can uniquely make an impact in the marketplace and appeal to internal and external stakeholders. Utilizing the 5-part Marie Mae Method, we create an implementation plan for your business, and discover key metrics to track effectiveness.

Our next workshop is October 26-27. We would love for you to join us!


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