MM Memo 11.18.17

image+5+(1).jpg

Each week, we compile and summarize the top articles on corporate social impact, impact investing, and conscious capitalism from around the world, and deliver it to your inbox every Saturday morning for you to enjoy and digest.  

Feel free to shoot us an email with any feedback, insight, tips or suggestions. If you like what you are reading, we would love it if you would share it with your friends.


KROGER, ENTERGY, LIFE IS GOOD, CHICK-FIL-A AMONG COMPANIES MIXING PROFIT AND CITIZENSHIP

As the U.S. edges away from globalism, initiatives to fight climate change and social issues such as poverty, hunger and inequality, corporate America is moving aggressively to fill the void.Supermarket giant Kroger is feeding the hungry. Electricity company Entergy is voluntarily reducing its greenhouse gas emissions. And an outdoor apparel and gear seller named Cotopaxi is training Sudanese refugees in Utah to be computer programmers. They were among the companies showcased at the U.S. Chamber of Commerce Foundation’s fourth annual corporate citizenship conference this week, titled "Opportunity Forward."


GIVING BACK IS HOW YOUR STARTUP CHANGES THE WORLD

Selfless or selfish? Corporate responsibility, strategic philanthropy or social responsibility: the role of business in society has many names. Regardless of the label, the idea is centered around creating a shared value between the business and for society. Many businesses, large and small, are assessing their impact on society and evaluating their individual responsibilities in the areas of community and environment. But is it a smart move? Should a company invest its money into social and environmental programs? While many naysayers argue that corporate social responsibility (CSR) is nothing more than an attempt to boost the reputation of the company and increase profits, many corporate leaders feel compelled to serve their community and society as a whole. And why can’t both business and society benefit? In fact, they can.


do good.jpg

SIX TIPS FOR A MILLENNIAL-FRIENDLY CSR CAMPAIGN

In 2017, Americans opened our wallets to help victims of hurricanes, fires, and other disasters and to support our most heartfelt causes. And we’re probably not finished. This year’s #givingTuesday on November 28 will likely surpass 2016’s record-breaking haul of $168 million in charitable donations and thousands of hours donated to those in need. Social responsibility and philanthropy are perhaps nowhere felt more keenly than among millennials. The millennial generation became more engaged in philanthropic causes in 2017 than in years prior, according to the Millennial Impact Report. Enlightened employers have gotten the message. Many are adopting new CSR programs or tweaking existing commitments for greater relevance to rising generations of customers and partners. Check out the article for some ways for organizations to develop smart CSR campaigns that appeal to millennials as well as their elders.


SMART INVESTING CAN DRIVE SOCIAL CHANGE

Every generation lives on the cusp of major social transformations. Ours is witnessing revolutionary changes in the role of capital in society, with trillions of dollars migrating toward positive social and environmental purposes. It would be a tragedy to let this moment pass without attempting to maximize its potential as conscious consumers of impact investment. Impact investing is at an inflection point. It is quickly growing in scale and popularity, and as investors focus on growth, they’re increasingly in danger of replicating the same mistakes of traditional charity and finance that impact investment was designed to correct. And without the right guiding principles, it has the potential to do more harm than good. But we have an opportunity to get impact investing right. Read more to learn about the author’s proposal for a new model for impact investment and three key principles that might enable it to actualize its potential not only to create wealth, but to produce systemic economic, political, and social change.


image+4+(1).png

THE WINTER BOX IS COMING SOON

Changing the world from your desk just got easier.

Limited edition, socially conscious products, curated for the busy professional looking to change the world from their desk.

The Good Office Box is carefully curated with 6-8 socially conscious products each quarter to infuse your work with meaning -- while also providing an hour of business school for artisans around the world.

A $98 value for only $49.95.  No subscription required!


BRIDGING THE GAP BETWEEN BUSINESS AND SOCIAL IMPACT.

Do you or your company need help crafting and executing a social impact strategy that is both anchored in business fundamentals and demonstrates a clear return on investment?  

Do you have trouble figuring out ways to optimize social impact and profit?

Do you struggle with clearly communicating your impact to your stakeholders?

We would love to help.


SPREAD THE WORD

Do you know any other modern day professionals that would find this briefing useful? If so, please feel free to share this, and have them sign up here.