MM Memo 01.13.18

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Each week, we compile and summarize the top articles on corporate social impact, impact investing, and conscious capitalism from around the world, and deliver it to your inbox every Saturday morning for you to enjoy and digest.  

Feel free to shoot us an email with any feedback, insight, tips or suggestions. If you like what you are reading, we would love it if you would share it with your friends.


THIS NEW BLOCKCHAIN PROTOCOL WANTS TO CREATE ACCOUNTABILITY FOR SOCIAL IMPACT

As philanthropists and impact investors pour money into social and environmentally focused businesses and projects, a nagging question often hovers over their efforts: Is the capital actually ending up where it is intended, and is it delivering impact in a measurable, tangible manner? The Global Impact Investing Network (GIIN), an industry group, says that investors committed $22.1 billion to projects that deliver both financial and social and/or environmental purpose in 2016. Philanthropies increasingly believe that putting money into social businesses rather than issuing grants to nonprofits brings bigger, more sustainable, returns.


However, a lack of measurement and verification standards may be holding back further capital flows in the impact investing sector. Could blockchain technology come to the rescue? The Ixo Foundation, based in South Africa, believes so. It is developing a “proof of impact” protocol allowing data about projects–for example, that a child has been vaccinated or that a tree has been planted–to be recorded on a distributed ledger (a blockchain). This enables the claim of impact to be verified as legitimate and for funders thousands of miles of away to see that their money has been well spent. It also creates a new asset class, a cryptographic token that’s issued as the claim is authenticated, that could become the basis for a more organized, regulated form of investing.


 
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8 CORPORATE SOCIAL RESPONSIBILITY TRENDS TO LOOK FOR IN 2018

The events of the past year have tested companies in a number of ways and changed mainstream discourse about the role corporations should play in advancing and addressing social and global challenges. There’s no turning back. In 2018, the expectation is that companies will continue to expand their activism on and investment in the issues that matter to their employees, customers and communities. Click the link below to read more about key trends to look for.


CORPORATE CITIZENSHIP: PERSONA OUTWEIGHS PRODUCT

Corporate citizenship has increasingly become a central part of the way most businesses are structured with consumer companies like Warby Parker and Toms leading the way. The ‘corporate social responsibility’ of old is no longer effort enough. Today’s B2B companies need to adopt a similar integrated approach in order to succeed. Potential clients, investors and partners now not only look at the numbers, they evaluate a company’s brand reputation and persona when making key business decisions, whether the company is B2B or B2C.


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BRIDGING THE GAP BETWEEN BUSINESS AND SOCIAL IMPACT.

Do you or your company need help crafting and executing a social impact strategy that is both anchored in business fundamentals and demonstrates a clear return on investment?  

Do you have trouble figuring out ways to optimize social impact and profit?

Do you struggle with clearly communicating your impact to your stakeholders?

We would love to help.


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