MM Memo 07.21.18

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Each week, we compile and summarize the top articles on corporate social impact, impact investing, and conscious capitalism from around the world, and deliver it to your inbox every Saturday morning for you to enjoy and digest.  

Feel free to shoot us an email with any feedback, insight, tips or suggestions. If you like what you are reading, we would love it if you would share it with your friends.


SOCIAL IMPACT IS NO LONGER A 'SOFT' ISSUE

Until recently, social impact practices were virtually of no fiscal importance to most companies. But over time, that fact has shifted as an understanding of the significance of social impact practices on a company’s chances of success has grown. Although clear-cut metrics defining the value of social impact via ESG metrics are still being developed: “Social impact is no longer considered a ‘soft’ issue. Diversity, inclusion and sustainability all have direct correlation to the bottom line,” according to Patsy Doerr, global head, corporate responsibility and inclusion at Thomson Reuters.


 
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WHY LOS ANGELES IS THE SILICON VALLEY OF SOCIAL IMPACT

Perhaps it is Los Angeles more mellow, hippy roots, which lead this city to be less cynical but LA has also become a mecca for socially conscious companies of all stripes. Tom’s and The Honest Company are the OG’s in this space. But everywhere you look, examples of social enterprises abound. Swell is an impact investing company based in Santa Monica, which allows investors to simply and efficiently direct their investments into green tech, clean energy, renewables, and disease eradication amongst others. In the words of Buffalo Springfield, ‘There’s something happening here’, a new awakening in LA’s zeitgeist, fuelled by cross-pollination amongst several tectonic forces colliding together.


WHAT MILLENNIALS EXPECT FROM YOUR BRAND

How do the values and ethics of America’s most sought-after generation shape their consumer choices? What will lead millennials to boycott a company? How does this generation differ from their parents? What are the 25 most loved brands among young adults? Which political issues do millennials most want to see companies take a stand on? In this new report, Morning Consult explores those questions and more, getting at the heart of what millennials expect from brands in 2018.


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