Each week, we compile and summarize the top articles on corporate social impact, impact investing, and conscious capitalism from around the world, and deliver it to your inbox every Saturday morning for you to enjoy and digest.
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This Food Giant Is Now The Largest B Corp In The World
Yogurt giant Danone North America has passed B Labs rigorous assessment that measures a company’s sustainability and how it treats its employees. Danone North America’s parent company, France-based Danone, started thinking about social impact early; in a 1972 speech, the company’s founder said “corporate responsibility doesn’t end at the factory gate or the company door” and industry should be “placed at the service of people.” Other subsidiaries of the parent company, including those in the U.K. and Spain, have already been certified as B Corps. The North American company, with more than $6 billion in revenue, will just be larger.
What if you could get WiFi and school tuition in exchange for your plastic trash?
You can — at a visionary social enterprise called Plastic Bank, which is not only improving people’s lives but keeping junk from going into the ocean. Imagine a store where you could buy what you need using your plastic garbage. Not just food or household items like detergent but valuable goods such as minutes for your cell phone, WiFI, school tuition, even health insurance. This isn’t some far-fetched concept for retail in the future, or a vision of an alien society that uses trash for cash. It’s the idea behind Plastic Bank, a social enterprise cofounded in 2015 by David Katz. An avid scuba diver, Katz was disgusted — and inspired to act — after he saw the shocking amount of plastic trash in the ocean when he traveled to other countries to dive.
How CSR Impacts Your Consumer Brand
The world is getting more socially conscious by the day. As both community and environmental threats continue to be a part of the daily news, it’s important that brands take note on the impact they have in these areas, what they can do to make a difference, and how it may be affecting their consumer branding. This is especially important considering that 70% of Americans believe companies have an obligation to take actions to improve issues that may not be relevant to everyday business operations.
Before running off and creating plans and setting program goals, you need to take a deeper look into what the consumer wants. What is your audience expecting from you and what incentives do they want to see put in place concerning topics they care about? Every industry is different, and what one brand works towards could be completely different from another as their demographics change. Despite this however, there are some similarities that span across any consumer. The bottom line? Most Americans (79%) want companies to not only be more involved, but also do their best to continue making improvements.
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