MM Memo 10.13.18

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Each week, we compile and summarize the top articles on corporate social impact, impact investing, and conscious capitalism from around the world, and deliver it to your inbox every Saturday morning for you to enjoy and digest.  

Feel free to shoot us an email with any feedback, insight, tips or suggestions. If you like what you are reading, we would love it if you would share it with your friends.


WE COULD ALL USE A LITTLE SNAIL MAIL RIGHT NOW

Oprah Winfrey. Richard Branson. George H.W. Bush. Taylor Swift. Besides fame and success, what do all of these people have in common? Something surprisingly unglamorous and gloriously analog: a love of physical cards and letters. Of notes that need a lick and a stamp instead of a click and a swoosh. When we write by hand, we retain information better and may even boost our creativity. Plus, because we do it so rarely these days, it can be a welcome respite from typing.


 
 

THE BUSINESS STUDENTS OF TODAY WANT TO 'DO WELL BY DOING GOOD'


Top universities often tout their MBAs as a path to high-paying jobs and a powerful network. But a growing number of students are more interested in learning how to change the world through business. Students at Columbia Business School in New York are among those leading the way. They founded Microlumbia, an impact investment fund, which measures its success in terms of social benefit, not just financial return. "We were young, ambitious and idealistic," says Katie Leonberger, of her decision 10 years ago to co-found Microlumbia with David Del Ser Bartolome when they were MBA students at Columbia. We knew we "wanted to do well by doing good," Leonberger explains.


THE WORLD'S MOST REPUTABLE COMPANIES FOR CORPORATE RESPONSIBILITY IN 2018

The past year has seen much of the global business community doing damage control, and tech titans—untouchable as they may seem—have not been immune to the reputation crisis. While Apple and Facebook, still reeling in the wake of a string of scandals, have seen their brands tarnished, Google appears to have stayed above the fray. “Google is still viewed as an employer of choice. It’s an aspirational, ‘do no evil’ kind of company,” says Stephen Hahn-Griffiths, chief reputation officer of the Reputation Institute, a reputation measurement and management services firm.


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